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Saeed Zeydabadi-Nejad is a research associate at the University of London’s School of Oriental and African Studies (SOAS). His publications have focused on Iranian cinema and media. His monograph, The Politics of Iranian Cinema: Film and Society in the Islamic Republic (Routledge, 2010), is ground-breaking in its ethnographic engagement with the question of media audiences in Iran. He has engaged with various research methodologies, from ethnography to digital ethnography and big data.